Facebook Live has become a big trend dominating the world of social media. Riding on the wave of this emerging technology in which everybody can make use of, how can we do more and create a better live experience for the audience?
Music Live Valley X Ellen Loo ROCKMUILOSOPHY Facebook Live Concert
3 Tactics to engage audience
with groundbreaking experience
With immense support of cutting-edge technology and professional concert production crew, we are proud to have created a head-turning Facebook HD live concert. Here are the 3 strategies employed to keep audience watching the full concert online:
1
Superior Quality of Picture & Sound
Facebook Live API Technology
Picture and sound quality of live video is usually raw shooting with mobile. With access to Facebook Live API, we broadcasted the concert by bringing in multiple video and audio sources, streaming high quality live video.
Professional HD Video Cameras
Concert streamed in 720p resolution with HD video cameras, the maximum quality accepted by Facebook, delivering high resolution picture and superb sound quality. Live video added in on-screen graphic to show brand logo as well.
Experienced Camera Crew
An array of video cameras was set for multi-angle shooting, offering brilliant noise-free sound with direct audio source input. Professional director’s cut made the concert an unmatchable viewing experience on-screen.
2
Smooth Livestream Delivery

Strong Internet Connectivity
A smooth and interruption-free live video deliverance requires a reliable connection. We utilized high bandwidth internet with landline to ensure a secure connectivity.
On-Premises Infrastructure Facilities
Onsite control panel and server are prerequisites for a smooth operation, with the help of dedicated video encoding software for livestream output.
Low-Latency Broadcast
Leveraging Facebook’s streaming protocol RTMP implementation, live video latency down to 2-3 seconds only even at huge traffic spike of 1 million viewers.
3
Real Performer-Audience Interaction

Chit-Chat Time
It’s groundbreaking experience for viewers to interact with performer in the concert. Now audience can tell performer what they think, how they feel and what songs they want to listen – in real time.
Real-Time Voting for Encore
A remarkable new way for encore. Both online and offline viewers casted their vote for their preferred songs for encore in real time by simply clicking “like” or “heart” on the live feed, showing the result with waves of floating emoji.
Ellen’s First-Person Angle
With a personal GoPro set on stage, Ellen could pick up anytime and shoot from her first-person perspective.
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